Friday, September 17, 2010

Pure Poison infiltrates the Battleship Australian

Pure Poison is a sub-blog of Crikey, positioning itself as a sort of textual and online counterpart to the ABC’s Media Watch. In recent times, The Australian has come under fire for going to “war” against the Greens and Pure Poison stands as one of several outlets that have objected.

The Australian’s defence to criticism of its war on Greens: stop oppressing us! stands as Pure Poison’s response to The Australian’s response to general media response to The Australian’s partisan coverage of many aspects of politics in the lead up to the election and the aftermath. That sentence may seem convoluted but so, too, do The Australian’s defences for their actions.

Author Jeremy Sear makes a great deal of the fact that The Australian has failed to delineate its reportage from its editorials. The most satisfying quote that one can pull from the article is News Ltd has acted not as a trustworthy broker of information but as an advocate for the Coalition” – emphasizing specifically what responsible journalism is supposed to be about. If one cannot tell the difference between the editorial and news sections of a newspaper, then that newspaper has not done its job correctly according to the largely unwritten charter of professional journalism; it’s like journalism’s collective unconscious is uniformly failing to be tapped into by News Ltd.

Sear’s article is relatively brief but savage nonetheless. It pointedly mentions that The Australian wants to “destroy” the Greens and has ignored the meat of its criticism. It suggests that The Australian has undermined its own credibility in all future coverage of the Greens and the new minority government.

Pure Poison is the sort of thing that exists precisely because outlets like News Ltd and people like Andrew Bolt exist. Sear’s work will remain a sad necessity as long as news outlets like The Australian treat their readers with contempt.

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